IBH MARKETING BLUEPRINT
SUMMARY OF PLANS FOR FALL SEASON (Sept to Dec)

ALERTS ACTIVE PROJECTS EVENTS ALL CONCEPTS (Campaign Summary) RECENT REQUESTS PROGRESS

 
Pend 1 Pend 2 Done
Waiting on Mktg dept for action Waiting on IBH for next move
(see ALERT)
Accomplished (see progress report for full details)

IBH MARKETING BLUEPRINT OF APPROVED PROJECTS
SUMMARY OF PLANS FOR FALL SEASON (Sept to Dec)

Task Progress Current Status Notes
Newsletter 1: Charlotte piece (Phonak Co-Op approved) 100%

(9-24)
Printed & Delivered 250 to CAC + 250 to IBH Lobby

Raj wants 1500 more. Suggested to wait to see activity of current 250. Lori agreed (9/23 meeting)

Mail blast 1 (E.D.D) : general piece (revised from TINNITUS piece)- targets (poss) are huntington/melville area (??)

80%

Pend 2 (see alerts)

The same artwork for E.D.D. can be used for print publications as a branding piece. need to finalize E.D.D. piece then revise to suit & select target pubs. Also LG and IBH needs to assess the best pubs.

Better Designs submitted to Lori on 9/23/ Need to choose from 12 options. Back needs approval. Poss AUDEO promo included.

Benefits Package (program) & NEFCU proposal Template

90%

Pend 2: (see alerts)

Waiting for Lori to edit or approve NEFCU template for send
SCREENING PROGRAM: Murphy's Template 90% Pend 2: (see alerts) Need approval on front cover + back content _ scheduling

 

LG PENDING PROJECTS (Progress)

Task Progress Current Status Notes

Newsletter 2: New paper mailer to patients

50%

Pend

Assembling content now - from LIAHP news + promos (9-26)

Mailer of Charlotte Piece as Newsletter to legislators & partners: 20+ only

80%

Pend

LG Needs to submit prototype cover letter + package ((by 9/30)

Private practice partner outreach: LG conducted a sample collection of data of actual private practices w/in local area. Objective is to build relationship for target marketing.

50%

Pend

Generated cover letter & presented (9/20).

As per 9/23 meeting, will submit full prototype for send but may need to adjust concept (poss. health summit as per 9/23 meeting)

NEWS- press release & get in the news efforts

50%

pend

LG to submit angles by 9/30

Upgrade public awareness efforts to include Eye health via FSS – start with news about Optix partnership- to increase public value, newsworthiness + vendor connections (Original public awareness effort is library talks series.)

60%

pend

Need to submit prototype. Formulating connection now. Connection established for future presence from Kestenbaum meeting. (concept included in CAC proposal)

Produce new articles

0%

pend

for review

RESEARCH: Find other associations to join (for presence, events and cross mktg)

30%

pend

for review

Google marketing – explore social media advertising, google adwords, sponsored ads, Google+, SEO options

60%

pend

for review (price vs efficacy)

More Library Talks

30%

pend

As per 9/23 meeting, LG shall design official proposal to target libraries for FREE TALKS

Send proposal to Local Schools for FREE SPEAK about Eye and Hearing health (build package and send)

0%

(new idea)

pend

LG needs to design proposal for send

Get new content (from free sources) for web/print marketing

60%

 

LG received list of sites w/ free articles. Shall get legals and will finalize 12 cards by 9/30

Fundraising (concept stage)

0%

(new idea)

pend

for review
Advertising in Social Media & media 40% Pend Will submit budget proposal (pricing review) by 9/30

Event sponsorship

 

see Events

 

Event networking (mixing)

 

see Events

 

Event- production (IBH owned)

 

see Events

 

Pocket Folder insert content: SIEMENS re-edits

70%

Pend

Submitted to Lori prototype- Shall submit to SIEMENS prototype for legal approval before printing

Brochure Design + production (template)

60%

Pend

Shall submit finished prototype by 9/30
Attend Optix Ribbon Cutting 100% see Events LG Will attend Optix ribbon cutting on 9/27.