IBH MARKETING BLUEPRINT
SUMMARY OF PLANS FOR FALL SEASON (Sept to Dec)

ALERTS ACTIVE PROJECTS EVENTS ALL CONCEPTS (Campaign Summary) RECENT REQUESTS PROGRESS

 

SUMMARY OF IBH MARKETING CONCEPTS/CAMPAIGNS:
outline of each campaign & explanation of each

Campaigns  

Publication marketing

Build unique content that leverages advertising or educational marketing. Establish powerful image that separates IBH from all competitors
Web Improve web presence to attract the right customers. Strengthen all content and imagery in current website(s) because this is the first face of IBH for many new prospects.
Direct marketing Reach and outreach all prospects via mail, email or appointment setting
Social Media Use of Linkedin, Facebook and other (?) social media outlets to bring current information to public + offers, updates etc.
F2F Mixers & sponsored events helps connect to public directly. Improves local presence on a personal level.
Reputation via news Promote "what's going on with IBH" for name recognition, reputation and public awareness. Reach media to get news coverage or public figures to leverage IBH in news.
Video powerful collateral for sound and sight communication- SHARE-worthy in all digital direct marketing & social media
Program: Benefits Package (NEFCU TEMPLATE) Connect w/ all HR/Benefits depts of businesses to introduce and integrate IBH Program for exclusive services. This includes municipal agencies, corporations, schools, orgs etc.
Program 2: Screening Day Partner with retail centers, community centers etc. to donate Screening Day- branding element.
Program 3: Public Speaking Community speaks in Libraries, Schools etc. Strong with F2F connection + leveraging IBH leadership in industry
Program 4: LIAHP Public platform for educational presentations, reputation building and awarness distribution of info + news about IBH efforts. This includes AMBASSADORSHIPs, future events and alliance building.

 

Task details

Quarterly Newsletter: New paper mailer to existing patients= quarterly maintained for patient retention

Newsletter Spotlight: a great alliance generator + strong content about a REAL person or place.

Private practice partner outreach: generator of new leads + public relations

Mail blasts (E.D.D)- attract NEW business from direct mail- using USPS cost-effective system to reach Every Door of any given zip code.

Advertising in publications: for the readers of PAPER publications

Advertising in Social Media & media: for the readers subscribers of DIGITAL publications

Event sponsorship: leveraging a higher position in the face-to-face (f2f) platform of events

Event networking (mixing)- make f2f friends/alliance in business events

Event- production: control the theme, marketing and attraction of any event since YOU OWN THE EVENT.

Pocket Folder + content: Collateral building

Brochure: Collateral building

Benefits Package (program) Template: Generating patients THROUGH existing agencies, corporations and organizations- by providing them an exclusive list of incentives in the form of benefits- to be joined through their existing health benefits package.

Find other associations to join (for presence, events and cross mktg)

Digital marketing (Google marketing) – explore social media advertising, google adwords, sponsored ads, Google+, SEO options

More Library Talks: F2F presentation to public- educational marketing
Send proposal to Library, Local Schools, Corporations etc.

 

NEWS- press releases : REPUTATION building, SEO leveraging

Fundraising (tba)